Going by the numbers alone, it is safe to assume that perhaps you are a previous AdWords user, and you want to either expand your reach or migrate from your platform of choice. In this article, you are going to learn how to easily import your campaigns from AdWords, so you don’t have to create them from scratch in Bing Ads!
Importing Your AdWords Campaigns into Bing Ads
Importing your AdWords campaign into Bing Ads is the easiest way to get started without the hassle of having to start everything from scratch, because you can basically import every campaign setting with a few clicks.
To import your AdWords campaign to Bing ads, start by going to your Bing Ads account. Once there, click on the “import campaigns” tab on top. Now, click on the “import from Google AdWords” tab on the display menu.
To start importing AdWords campaigns, you'll be asked to sign in to your AdWords account from your Bing Ads account. Click on “Sign in to Google” and enter your Google credentials in the new window to sign in. Now, click the “allow” button.
Now, your AdWords account will be linked to your Bing Ads account, allowing you to import your campaigns. You can either “import all existing and new campaigns” or “import specific campaigns.” When you choose to “import all existing and new campaigns,” all your AdWords campaigns will be imported.
When you choose to “import specific campaigns,” you'll be presented with a list with all your AdWords campaigns. You'll only need to tick the check box beside each campaign name to import them. Once you make your choices, click on “continue.” You'll now be taken to the “choose import options” stage.
Here, you'll be able to select what to import and what to adjust according to Bing Ads settings; which includes budgets, keywords and ad extensions. You can also tick the “clean up” check box to delete items and settings that you no longer have in your AdWords account. Checking this option is useful for when you schedule imports, which you'll learn to do next after you click on “continue.”
Schedule Imports
In “schedule imports,” you'll be able to automate imports if you want. You can choose to import “now” from the “when” menu if you prefer to do your imports manually, but you can easily schedule imports if you want to automate Bing Ads to process ad campaigns created on AdWords.
This means that you can create your ad campaigns on AdWords and automate Bing Ads to import them, leaving you only to adjust them according to your Bing Ads audience and budget.
In the “when” menu, you'll be presented with various schedules:
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Once: Set a unique date and time for importing campaigns once.
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Daily: Set a time in the day to import campaigns.
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Weekly: Choose a day and time in the week to import campaigns.
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Monthly: Choose a calendar day and time to import campaigns.
All scheduling options will let you configure “display time” and “time zone,” give your imports a name and allow you to choose whether or not to get import results by email.
Once you have your schedule set, click on “import.” Now that your campaigns have been imported, you'll be presented with an info box detailing your imports which will show you the number of entities imported, updated, deleted and skipped.
Of important attention is the “skipped” field, which will show you the number of items and settings that could not be imported due to platform differences. Make sure to review your imported campaigns to adjust accordingly!
That’s it! You are now ready to double your ad campaign power!
