Another promotional method is to run some kind of contest or event. For example, you might promise to do something if enough people like your page, a great way to encourage more people to sign up. You could alternatively offer free promotion to users who tag you using #yourbrand and share photos using your products on Instagram. Or you could run creative promotions like product-naming contests, prize giveaways, or even live meetups.
In all of these cases, you’re giving people a reason to interact with your brand, share your message, and engage with your channel. These interactions help boost your visibility while strengthening your brand in the minds of your audience. It’s a great way to get the occasional extra spike in attention and engagement.
However, aside from ongoing strategies like branded hashtags, try not to overdo contests. Running constant promotions can fatigue your audience. If they feel like you’re always asking for engagement without offering consistent value, they’ll tune out.
Offer Discounts
While we said that you shouldn’t focus too much on promoting your own products and services, one way to promote yourself effectively is by offering discounts and special deals. Surveys show that most social media users actually appreciate these types of promotions, they don’t feel spammy when done right.
Offering discounts truly provides real value. Followers feel they are saving money just by being part of your audience, meaning they benefit directly from engaging with your brand. And when you combine this strategy with Facebook’s CPA (Cost Per Action) ads, the benefits multiply.
With CPA ads, you can even set up your campaign so that you only pay when someone redeems a voucher or purchases your product. This helps you calculate your ROI precisely and scale your ads based on performance. You’re not just spending, you’re investing in measurable growth.
Be sure to let potential followers know that your page regularly shares exclusive offers. This way, people won’t be frustrated when they see occasional promotions, they’ll expect and even look forward to them. More importantly, everyone following you will likely be open to buying, meaning you’re building a targeted and engaged audience.
And here’s one final tip: Always present your deals as part of a VIP experience. Frame them as exclusive offers available only to your social media community. That sense of privilege and inclusivity will increase their motivation to take action and make a purchase.
