Do I need to be on every platform? Instagram, TikTok, Snapchat, Facebook and LinkedIn?
An agency offered me a "6 platforms" package. It feels like a lot for one shop.
Answers (1)
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No, and fewer than you expect. Many accounts with scattered content are weaker than two well-kept ones. What we see working by sector:
- Restaurants, beauty and fashion: Instagram, TikTok and Snapchat.
- Clinics: Instagram and Google.
- Real estate: Instagram, TikTok and YouTube.
- B2B: LinkedIn.
In the audit we recommend two or three platforms and add others only when they earn it. The practical reason: each platform has its own format, and what we produce for each is made for it, not one video reposted in six places. A "6 platforms" package usually means exactly that.
Our packages are not priced by the number of platforms but by production volume (reels, posts, stories), published on the two or three platforms we chose together.
On choosing platforms in the UAE: https://tareeqalhareer.net/en/blog/social-media-marketing-uae-platforms
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