Strategic campaigns that don't just land on screens, but settle into minds.
Silk Road manages social media accounts for businesses in Dubai, Sharjah, Ajman and Abu Dhabi: Instagram, TikTok, Snapchat and LinkedIn, with a monthly content plan, reels and photography shot at your premises, Arabic and English captions written by native speakers, paid campaigns and a report that counts enquiries. Packages start at AED 5,500 a month and every price is published on this site.
Digital marketing is not just about reach, it's about resonance. We craft strategic campaigns that don't just land on screens, but settle into minds.
Research first: every strategy starts with understanding customer behaviour before a single campaign goes live.
Digital marketing in the UAE means two languages, two or three platforms that actually matter for your sector, and a customer who expects to finish the conversation on WhatsApp. Our monthly packages are built around that reality: a content plan, the reels, posts and stories to fill it, community management in Arabic and English, and a report that shows what the month did for enquiries, not only for likes.
We start with positioning. Before the first post we agree on who the customer is, what they search for and what they are tired of hearing from your competitors. That one page shapes the tone of the captions, the subjects of the reels and the offers we push in ads. It is the difference between a feed that looks busy and a feed that brings customers.
Social media management is the core of the service: Instagram, TikTok and Snapchat for consumer brands, LinkedIn for B2B and personal brands. Every month you get a calendar to approve, content produced by our in-house team and creator community, scheduled posting, and replies to comments and messages during working hours.
Paid campaigns plug into the same plan. When a month's content is ready we promote the pieces that deserve budget on Meta, TikTok, Snapchat or Google, with the fee set by your ad budget band and the budget paid by you to the platform. Content and ads from one team means the creative is made for the campaign, not borrowed from the grid.
Reporting is monthly and in your language. We look at reach and engagement, but the numbers we discuss first are profile visits, WhatsApp clicks, calls, bookings and sales, matched to what we posted and what we promoted. Then we decide together what next month should do differently.