Silk Road Digital Solutions
Sectors

Restaurant marketing agency in the UAE

Silk Road is a restaurant marketing agency in the UAE that handles the whole social presence of a restaurant or café: a monthly content plan, food photography and video shot in your venue, reels and stories published on a schedule, and paid campaigns on Instagram, TikTok and Snapchat that put your dishes in front of people within driving distance. The restaurant package costs AED 18,000 per quarter and includes an AED 3,000 ad budget, so there is one invoice and one team to call.

Food is bought with the eyes before it is tasted, and in the UAE that first look almost always happens on a phone. Diners scroll Instagram and TikTok to decide where to eat tonight, check Google Maps on the way, and judge a new place by its last ten posts. A restaurant with a quiet feed looks closed; one with fresh reels, real plates and a visible team looks busy, and busy attracts more bookings. Our job is to keep that feed alive without taking you away from the kitchen.

We work with cafés, casual dining, fine dining, cloud kitchens and multi-branch groups across Dubai, Sharjah, Abu Dhabi and the Northern Emirates. The work starts with a visit: we taste the menu, photograph the dishes that sell and the ones you want to sell more of, and film the moments that make the place feel alive, from the espresso pour to the dessert table at a weekend brunch. Every shoot produces a month of content in both Arabic and English, planned around your offers, your slow days and the seasons that matter here, such as Ramadan iftar, Eid, National Day and the summer.

Then the content goes to work. Reels and stories go out on a schedule you approve in advance, with captions and hashtags written for the local audience. A share of the package is spent on ads aimed at people near your branches, retargeting anyone who watched a video or saved a post, and promoting the offers that fill tables on quiet nights. At the end of every month you receive a short report in plain language: what was published, what it reached, what it cost per result, and what we are changing next month.

Most restaurant clients start on the sector package and add media buying on a second platform or a tidy-up of their Google Business Profile once the content is flowing. Hotels, multi-branch groups and seasonal concepts such as Ramadan tents get a custom quote. Whatever the size, the rule is the same: real food, real people, posted on time, measured every month. If you already have an in-house photographer, we can limit the work to planning, publishing and ads; the package bends to what you are missing rather than to a fixed template.

What we do

What we do for restaurants and cafés

  • Food photography and videoA monthly shoot in your venue with our in-house team: hero plates, menu photography for delivery apps, and short vertical video for reels and TikTok.
  • Content calendar and publishingA monthly plan built around your menu, offers and the local calendar, approved by you and published on time in Arabic and English.
  • Reels, stories and TikTokTen reels, twenty posts and thirty stories a month in the restaurant package, each written and edited for the platform it lives on.
  • Local paid campaignsInstagram, TikTok and Snapchat ads aimed at people within reach of your branches, with an AED 3,000 ad budget included in the package.
  • Menu and offer creativesDesigns for new menus, seasonal offers, delivery-app banners and in-store screens, consistent with your brand.
  • Monthly reportingOne page a month: reach, engagement, cost per result and the plan for the next month.
Package

The package that fits

The Restaurants & cafés package is sold per quarter at AED 18,000, with food photography and video, an AED 3,000 ad budget and menu and offer creatives included. If you need something smaller to start, the Presence package at AED 5,500 per month covers four reels, eight posts and twenty stories.

Restaurants & cafés

F&B brands that live on reels and stories.

18,000AED / 3 months

Ad budget included

reels
10
posts
20
stories
30

per month

  • Food photography and video
  • AED 3,000 ad budget included
  • Menu and offer creatives
Subscribe to Restaurants & cafés
Our work

Recent work for restaurants and cafés

FAQ

Questions we hear from restaurants and cafés

Our restaurant package is AED 18,000 per quarter, which covers content production, publishing, an AED 3,000 ad budget and reporting. Monthly social media packages start at AED 5,500. Prices are in dirhams; the company is not VAT-registered, so nothing is added on top.

Guides

Guides for restaurants and cafés

Ready to start?

Pick a package or tell us about your business. We reply within one working day.