Silk Road Digital Solutions
Sectors

Clinic marketing in Dubai and Sharjah

Silk Road provides clinic marketing in Dubai and Sharjah for dental, dermatology, aesthetic, physiotherapy and general practices, as well as individual doctors building a personal brand. We produce doctor-led video and educational content, manage the clinic's Instagram, TikTok and Snapchat, run compliant ad campaigns and report every month. The Clinics & personal brands package costs AED 15,000 per quarter and includes an AED 1,500 ad budget.

Patients in the UAE choose a clinic the way they choose anything else: they search, they look at the doctor, and they read what other patients say. A clinic whose doctors explain procedures on camera in plain Arabic and English earns trust before the first consultation. A clinic with an empty feed and a stock-photo website leaves that trust to its competitors. Our work turns the knowledge already inside your clinic into content that answers patient questions, shows the team and makes booking easy.

Healthcare marketing has rules, and we build the content around them. The UAE's health authorities restrict how treatments, prices and results can be advertised; before-and-after images, testimonials and outcome claims all need care, and some campaigns need permits. Our team writes and reviews every post with those requirements in mind and flags anything that needs the clinic's licence holder or a permit before it goes out. You get a feed that is active and professional without the risk of a takedown or a fine.

The package is built for the way clinics actually operate. One shoot a month, usually in the clinic during a quiet slot, produces five reels, five posts and ten stories: a doctor answering one common question per video, short tours of the facility, team introductions and seasonal reminders. Paid campaigns run on Instagram, Snapchat and Google to reach people searching for your specialty in your emirate, and the monthly report tells you what each enquiry cost.

We work with single-doctor clinics as well as medical centres with several departments, and with practitioners who want a personal brand that follows them wherever they practise. Reporting is honest and specific: how many people saw the content, how many wrote or called, what each enquiry cost and which specialty or campaign brought it. If a month underperforms, the report says so and sets out what changes next. We also agree a reply script with your front desk, because an enquiry that waits a day is lost however good the campaign was.

All content respects the UAE medical advertising rules: no outcome promises, no unapproved before-and-after images, and permits flagged before a campaign goes live.
What we do

What we do for clinics

  • Doctor-led videoShort, well-lit videos in which your doctors answer the questions patients actually ask, filmed in the clinic in one monthly session.
  • Compliant content reviewEvery caption, image and ad checked against the UAE medical advertising requirements before publishing, with permit needs flagged early.
  • Personal brand for doctorsA consistent presence for the individual practitioner across Instagram, TikTok and LinkedIn, in Arabic and English.
  • Patient enquiry campaignsInstagram, Snapchat and Google ads that reach people searching for your specialty in Dubai or Sharjah, with an AED 1,500 ad budget included.
  • WhatsApp and booking flowAds and posts that lead to a WhatsApp conversation or a booking form, with a clear reply script for the front desk.
  • Monthly reportingReach, enquiries, cost per enquiry and next month's plan on one page.
Package

The package that fits

The Clinics & personal brands package is AED 15,000 per quarter: five reels, five posts and ten stories a month, one shoot session a month, an AED 1,500 ad budget and content that follows the medical advertising rules. Larger clinics or groups with several specialties can combine it with the Growth or Impact social packages.

Clinics & personal brands

Doctors, clinics and experts building trust online.

15,000AED / 3 months

Ad budget included

reels
5
posts
5
stories
10

per month

  • One shoot session per month
  • AED 1,500 ad budget included
  • Content that respects medical advertising rules
Subscribe to Clinics & personal brands
Our work

Recent work for clinics

FAQ

Questions we hear from clinics

Yes, within the health authority's rules. Educational content and general service information are allowed; claims about results, discounts on treatments and certain imagery are restricted or need a permit. We plan the content so it stays inside those limits and tell you when a permit is needed.

Guides

Guides for clinics

Ready to start?

Pick a package or tell us about your business. We reply within one working day.