How do I know whether the marketing is actually working? What is in the monthly report?

Question

The previous agency sent me likes and follower numbers every month and I never knew whether my sales went up or not.

Dr. Amjad · Answer

Likes and followers are not results; they are signals. Our monthly report ties what was spent to what happened, and contains:

Reach and engagement per post, so you know which content works with your audience.
Profile visits and clicks on WhatsApp, call and website.
With ads: spend, clicks, enquiries and cost per enquiry per platform.
With SEO: impressions and clicks from Search Console.
Next month's recommendations: what to increase and what to stop.

The part that depends on you: record where every new customer came from ("found us on Instagram/Google") and connect the WhatsApp Business number to the campaigns. Without that, no report can tell you whether sales rose.

We set expectations in the first audit and measure against them every month, and we promise no numbers before it.

On measuring return: https://tareeqalhareer.net/en/blog/measure-digital-marketing-roi

DDr. Amjad

How do I know whether the marketing is actually working? What is in the monthly report?

Answers (1)