TikTok or Instagram for my business?

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  For perfumes specifically the answer is both, in different roles, and start with one.

  • Instagram is the shop window: whoever hears about you opens your account before buying, so they need to find an organised feed, luxurious photos and a clear way to order (WhatsApp). It is where the sale closes.
  • TikTok is discovery: reaching people who do not know you, with video that explains the scent and the story naturally. It works for perfumes, beauty, fashion, food and cars, and is weaker for services people only search for when they need them.

  What goes on the two is not the same video reposted; each platform has its own format. In the audit we recommend at most two platforms to start, and add the third (Snapchat for the local audience) when it earns it.

  A longer comparison of Meta and TikTok ads: https://tareeqalhareer.net/en/blog/meta-ads-vs-tiktok-ads-which-wins-for-uae-brands

  EEng. Nawar

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