Silk Road Digital Solutions
AboutAuthor

Dr. Amjad

Co-founder, General Practitioner · Silk Road Digital Solutions

Co-founder of Silk Road and a practising general practitioner. Brings the clinic and healthcare-client perspective to our work, and writes about local search, Google Business Profile and measuring results.

Writes about
  • Clinic and healthcare marketing
  • Local SEO and Google Business Profile
  • Measuring marketing results

Articles by Dr. Amjad

11 articles, newest first.

UAE Small Business SEO: 7 Tactics to Rank on Google MapsSEO
9 min read

UAE Small Business SEO: 7 Tactics to Rank on Google Maps

Many UAE small businesses have a solid product, a real address, and a website that nobody finds.

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Sharjah Business on Google Maps: Step-by-Step GuideSEO
11 min read

Sharjah Business on Google Maps: Step-by-Step Guide

Search your own business name on Google Maps right now. If you're asking yourself 'how do I get my Sharjah business to appear on Google Maps,' you're not.

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Medical content marketing for UAE clinics: what to knowClinics & healthcare
9 min read

Medical content marketing for UAE clinics: what to know

Medical content marketing in the UAE sits at a specific intersection that trips up most general agencies: clinics need patients

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How to Market Your Clinic in Dubai and Sharjah (2026)Clinics & healthcare
13 min read

How to Market Your Clinic in Dubai and Sharjah (2026)

If you've ever asked yourself, 'How do I market my clinic in Dubai and Sharjah?', you're not alone.

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Healthcare marketing UAE: compliant content for clinicsClinics & healthcare
12 min read

Healthcare marketing UAE: compliant content for clinics

Healthcare marketing UAE clinics rely on has never been more complex, or more consequential.

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Clinic social media management in Dubai: the complete guideClinics & healthcare
10 min read

Clinic social media management in Dubai: the complete guide

Clinic social media management in Dubai is a specialized discipline that most generalist agencies aren't equipped to handle.

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How to measure the return on digital marketing (a simple UAE-ready framework)Strategy
10 min read

How to measure the return on digital marketing (a simple UAE-ready framework)

A simple framework for UAE business owners to measure the real return on digital marketing - lead sheet, cost per customer by channel and WhatsApp attribution.

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Local SEO for small businesses in the UAE (the complete guide)SEO
12 min read

Local SEO for small businesses in the UAE (the complete guide)

A practical local SEO guide for UAE small businesses - Google Business Profile, Arabic and English pages, reviews, citations and the WhatsApp conversion path.

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Landing pages that convert: lead generation for service businessesStrategy
10 min read

Landing pages that convert: lead generation for service businesses

How to build a landing page that turns UAE ad clicks and search visitors into WhatsApp messages and bookings - structure, bilingual copy, proof and tracking.

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Google Business Profile for UAE businesses: setup, reviews and rankingSEO
11 min read

Google Business Profile for UAE businesses: setup, reviews and ranking

Set up, verify and optimise a Google Business Profile in the UAE - categories, bilingual details, photos, reviews, avoiding suspension, ranking in Google Maps.

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Arabic SEO: keyword research and content that ranks in the GulfSEO
10 min read

Arabic SEO: keyword research and content that ranks in the Gulf

How to research Arabic keywords, handle dialect and spelling variants, structure a bilingual UAE website and write Arabic content that ranks and converts.

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Also writing on this blog

Mohamed AlkaabiCEO and ownerEmirati businessman and founder of Silk Road Digital Solutions in Sharjah. Leads strategy, pricing and client relationships, and writes about how UAE businesses should buy and measure digital marketing.View profile
Eng. NawarCo-founder, Architecture EngineerCo-founder of Silk Road and an architecture engineer. Leads the visual side of the studio - design, content and campaign creative - and writes about social media, content and paid campaigns.View profile
Dr. Amjad, Co-founder, General Practitioner | Silk Road