Do you write in Arabic? Fusha or dialect? And is the Arabic translated from the English?

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  We write the Arabic as Arabic, not as a translation. An Arabic writer writes it and an English writer writes the English, each starting from the idea rather than from the other's text, which is why the hooks sometimes differ between the two languages, on purpose.

  Fusha or dialect? We decide with you in the positioning at the start:

  • Modern Standard Arabic for most brands: clinics, real estate, companies, anything that needs trust and reach across Arabic speakers of different nationalities.
  • Gulf dialect when the brand's voice is close and popular: a traditional restaurant, perfumes for locals, a store that talks to young people. It is used more in reels and stories than in formal posts.
  • Sometimes a mix: Fusha in the caption, dialect in the video.

  Every text passes through you for review before publishing. If you want samples before subscribing, the caption pack (AED 900, 20 captions in Arabic and English) starts with a 30-minute call about your brand voice.

  The "Start small" section: https://tareeqalhareer.net/en/packages

  EEng. Nawar

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